Forward Decision Drivers (FDDs)

A simple, powerful and non-intrusive agility tool to continually gain important sales, marketing, competitor and product development information, directly from its source.

Assess and Upgrade Your Business Agility
Get clear on what sells and who needs to do what

• Do you want better marketing information quicker?
• Do you want more monitoring of your customer’s perceptions of your product and you?
• Do you want quick, reliable, first hand information? • to track and predict marketing trends better?
• Do you want increased customer’s loyalty?

If you are sick of being asked for your feedback every time you inquire about a product or service, why wouldn’t your customer be as well?

FDD is a simple, non-intrusive operational business agility tool. It continually generates important sales, marketing, competitor and product development information, directly from the source.

With FDD you can:

• Better demonstrate to customers that you care

• Show your appreciation for their valuable time

• Get measurable information directly, from the most qualified source

• Establish a better handle on why your customers buy, or not

• Support and improve customer perceptions of their reasons for buying

• Create a powerful closing tool

• Manage your sales team better

• Improve your competitive analysis

• Strengthen your buying trend analysis

Using FDD will train you to:

• Identify the Key Buying Factors

• Arrange and prioritize them

• Rate them

• Effectively Compile them

• Analyze them

• Implement the needed changes

• Rinse and repeat